Interview with DYI
Posted on July 06 2016
DYI – DEFINE YOUR INSPIRATION is an activewear and lifestyle apparel brand with the perfect fusion of fashion, performance and function. DYI is about living a happy, active and balanced life by doing what inspires you. We had the chance to chat with the Brand to get the latest on what’s in store for Summer and Fall.
How did DYI get its start?
Our founder, Leslie Denby, was a studio buyer in Houston. She wanted to create a true performance/athleisure luxury clothing line that made women look good and feel good. Our name comes from the idea of What Inspires You to Move? Whatever that may look like for you, we want to make sure we have the clothing for it. Whether you are a new mom and just need some comfortable leggings to hang around in, or you are a marathon runner who needs ultra compression and mega moisture wicking properties, our clothes do just that!
How would you describe the DYI girl?
The DYI girl understands and strives for balance. She wants to be able to comfortably move throughout her day while still remaining fashionable. She is not about perfection, but moderation. She loves to workout because it makes her feel good, but she will never say no to a glass of wine or Sunday brunch. She loves to laugh and inspire.
What is in store for Fall/Winter for DYI? Any trends we should look out for?
We are focusing on monochromatic, high shine, leather and lace. The pieces are turning out beautiful, and we could not be more excited about these collections. We will also have some amazing athleisure pieces to pair with our performance pants, so you can really take your DYI from studio to streets.
Girls are wearing leggings / fitness gear everywhere they go now. Do you have any styling tips for taking these fitness looks to the streets?
Yes! DYI is all about athleisure! Make sure you have tennis shoes that are just as stylish as your workout gear. We love to pair Superga tennis shoes with our summer pants and cover ups, and we love booties with our pieces in the fall. Having great layering pieces is key to nailing athleisure. We love our DYI cropped hoodie and twist back sweater right now for summer.
What are 3 pieces in your Summer collection that you can’t do without?
Our striped pants are killer. We designed them to flatter the body, and they are great for travel, summer picnics, and everything in between. We also love our denim crops and tghts. They pair perfectly with our envelope tee or twist back sweater for a true studio to streets look, but they also are amazing in your workout. They cool you off, and they bring a certain summer casual to your wardrobe.